Sweetener Brazzein is Natural and New
Cweet for the Sweet-Toothed - If you’re asking for an alternative to artificial sweeteners such as aspartame and sucralose, fructose and others, keep watching supermarket shelves. The food manufacturers are finally hearing the message we are sending regarding healthy food choices. Within 12 - 18 months, you could be satisfying your sweet tooth-calorie-free-with an African plant derivative called brazzein, marketed under the brand name Cweet. Although brazzein’s sweetening potential has long been known, until recently it wasn’t practical for mass production. Breakthroughs at the University of Wisconsin have solved that puzzle with a process now licensed to California-based Natur Research Ingredients. Ounce for ounce, brazzein is said to be 1,000 times sweeter than ordinary sugar, making it effectively zero calories with no undesirable aftertaste. Heat-stable as well as water soluble, brazzein is touted as suitable for everything from cookies to sodas. Once green-lighted by the FDA, brazzein is expected to be priced similarly to sucralose.
One step at a time, the food industry will either meet your needs with a choice of healthy alternatives or the product will not move off the shelves. I just mentioned to the owners of "The Hideaway Restaurant" that we prefer sweet potatoes to white potatoes and the next time we visited the sweet potato was available and delicious. All home-made food with substitutions that move away from the white foods like rice, potatoes, french fries and mashed potatoes. It’s a start and you can make it happen. It’s simple because it’s your money and they need you as a customer. So don’t accept the menu as it is - make it better. Your waiter wants the tip and the chef wants the job, and the owner wants to keep you as a repeat customer. The power of choice is really in your hands and especially in you wallet. You just have to stop taking things for granted, read the labels and insist on getting your way when it comes to healthy choices.
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